Lateral thinkers.

Concentrated. Experienced. Enthusiastic.

For trade,
Towns and communities,

"The events of today are concrete, complex and of high speed. Scientific disassembly, analysis with a magnifying glass or meticulous filleting of a brand - all this needs to be well weighed! As a rule, we are simply too slow today with our well-established structures."

Prof. Alexander Doderer, 2017


Lectures, workshops, seminars... all this is nothing if we are not more agitated than before. Asking questions.

Do not go on stage if you have nothing to say.

Lecturing, moderating or participating in panel discussions, conducting workshops, writing books or developing company strategies with entrepreneurs - if I am honest, it is always the encounters with people that fascinate me. Of course it is about content and connections. However, our brain only develops new findings through irritation.
That's why I love provocation, because it's the only thing that makes our thinking dynamic.



- 1954 born in Stuttgart
- grown up in Tuttlingen
- Abitur in Gaienhofen
- Studies in Freiburg: Educational Psychology, German Studies and Art Pedagogy
- Founder and managing partner of GRUPPE DREI® GmbH since 1989
- Honorary Professor at Furtwangen University since 1994
- Founder and President of the Marketing-Club Schwarzwald-Baar e.V. since 2006
- Advisory Board in the Product Engineering Faculty of Furtwangen University of Applied Sciences since 2006
- Speaker and moderator for marketing, communication and future issues in almost all industries
- Publicist and author for industrial and location marketing

Curriculum Vitae — PortraitbildVortragsreferenzen



I write stories alone. I write wonderful stories with my wife.
- "SALE" - or how not to sell yourself out. A sales and distribution district based on neuroselling, 2012
- FEMINE LOCATIONS" A Guide to Rescuing Towns and Communities, 2013
- "Who turns off the lights?" A guide to active action strategy in city centres. 2016



What would our mind be without the wings of imagination?

- Sector-independent situation considerations
- Neuropsychology for sustainable sales success
- neuroselling strategies
- Retail 4.0: Distribution vs. verticalization
- Industry 4.0 with real people? Do we still need a sales manager?
- Individualization or the suggestion to be something special.
- Will your fried egg come out of your e-mail account in the future?
- How much fairy tale hour can we take?



Emphases are consumer psychology, neuroscience and neuromarketing Selling, Semionomie®, socio-demographics, target group and milieu research, spirit of the age and trends, and strategic marketing.
In lectures, speeches, presentations, workshops and as a keynote speaker I convince by rhetoric and didactic strength and basically free speech. My lectures are structured clearly, plausible and funny. I say yes or no, you rarely hear maybe.